Implementing Product Schema for Google Merchant Listings

Schema markup for products is one of the more concrete structured data applications because the data involved — prices, reviews, availability — is specific enough to verify and important enough to display in search results.

When implemented correctly, product schema can add star ratings, price information, and availability status directly to your search listings. When implemented incorrectly, it either does nothing or, in worse cases, triggers a manual action for misleading markup.

What Product Schema Can Do in Search Results

Google can use product schema to show several types of rich results:

• Price and availability shown directly under the page title in search results
• Star ratings from aggregate review data
• Product shipping information and return policies in some search contexts
• Merchant listing experience in Google Shopping surfaces

None of these are guaranteed by adding markup. Google decides whether to show rich results based on the quality of the page, the accuracy of the markup, and other factors. But accurate markup that matches visible page content is a prerequisite for any of these to appear.

The JSON-LD Structure You Need

The recommended implementation uses JSON-LD in a